aiharaguchi.com

“Whisked with tradition, served with aroha.”

Matcha logo white

About this project

Matcha Aroha is a Japanese–New Zealand fusion cafe based in New Zealand.

Matcha Aroha serves artisanal matcha drinks made with premium ceremonial-grade matcha and local ingredients like Manuka honey.

“Aroha” = Love in Māori

Target Audience

20-40

All gender

Mid-High

Auckland

in New Zealand

Our target is Health-conscious Matcha lover Interested in Japanese culture Inspired by slow living

USP

Authenticity

Premium Japanese matcha, prepared with care and craftsmanship

Cultural Blend

A fusion of Japanese tea culture with New Zealand’s coffee culture

Sustainability

Eco-conscious packaging, ingredients, and materials

Color pallet

#FFF2C6

#E1C563

#276629

#48272E

Infographic

Matcha drink recipe

I created recipe images for online store’s blog to enhance brand storytelling and visual consistency.

matcha recipe
Recipe Manuca Matcha
Infographic 4

Products