aiharaguchi.com

“Beauty lies in Imperfection”

Atelier Mori Logo

About this project

Atelier Mori is a Japanese pottery store that believes true beauty lies in imperfection and meaning in every handcrafted detail.

Inspired by the Japanese philosophy of Kintsugi, our pottery celebrates natural flaws, timeless techniques, and mindful craftsmanship.

Target Audience

Age

30-60

Gender

Female

Income level

Mid-High

location

Vancouver

USP

Craftsmanship

Each piece is handcrafted by a Japanese artisan with care

Authenticity

Rooted in Japanese ceramic traditions, Arita-Yaki, Mino-Yaki, and Kiyomizu-Yaki

Sustainability

Inspired by the Japanese philosophy of Wabi-sabi: beauty in imperfection.

Color Pallet

#174482

#F1F2D6

#D69833

#802E2E

Atelier Mori Logo

What is the Kintsugi?

Kintsugi (金継ぎ), meaning “golden joinery,” is a traditional Japanese art of repairing broken pottery with lacquer mixed with powdered gold, silver, or platinum. Rather than hiding cracks, Kintsugi celebrates them — embracing the idea that imperfections and repairs become part of an object’s unique beauty and history.

This practice is deeply connected to the Japanese philosophy of Wabi-sabi, which finds beauty in imperfection and impermanence. Originating in the late 15th century, Kintsugi is said to have begun when a Japanese shogun sent a broken tea bowl to China for repair, only to have it returned with unattractive metal staples. Japanese artisans then developed a more aesthetic method mending with gold transforming the flaw into something precious.

Today, Kintsugi is cherished not only as a craft but also as a metaphor for resilience, healing, and the beauty of life’s cracks.

Products