aiharaguchi.com

"Stay dry, Stay stylish"

logo rainy day buddy

About this project

Rainy Day Buddy specialize in selling high-quality rain-related products

designed to keep customers dry and comfortable during rainy weather.

Product designs are stylish and colorful to make customers excited and happy even on rainy days.

I aim to increase the brand’s awareness by limiting the product range to rain-related items. The range of products will include Umbrellas, Raincoats, Raincoats for pets, Waterproof jackets, Waterproof bags, Waterproof footwear.

Target Audience

Age

20-70

Gender

All gender

Income level

Mid-High

location

Rainy rgion

Vancouver, Toronto, London

USP

Durability

Pet-friendly design

Lightweight

News letter

I created Rainy Day Buddy, a brand that brings a little sunshine to rainy days.
As part of a content marketing project, I designed a cheerful, high-quality product line and crafted a newsletter that pairs bright visuals with uplifting colors to make readers smile even when it rains.

News letter
News letter page 2

Gallery